Meet the Founder.
OYRB — Own Your Brand. A booking platform that respects the craft as much as the craft respects the client.
I was a nail artist for twelve years. I also owned salons.
For most of those years, I worked in salons that taught me one quiet rule: do less for your clients.
“Don't prime the nail that well — you want them to come back.”
“Don't do that much cuticle work — save something for next time.”
“Don't make it last two months — you won't have returning clients.”
Every version of the same sentence. Every version meaning the same thing — keep her just broken enough to need you again.
I refused. I always refused.
If a client paid me $100 or more, her set was lasting. Two months minimum. Not because I was soft — because I'd been the customer too. I knew what it felt like to spend money I couldn't really afford on someone who didn't make it worth it.
I was told I'd lose clients that way. I didn't. They came back through every low I had. They came back because they stopped seeing me as a vendor and started seeing me as a person who wouldn't waste them.
When I started owning salons, I saw the other side of it — the bills, the booking apps, the tech that promised to make things easier and somehow always cost more than it saved. I tried every booking platform on the market. The ones that took a percentage of every appointment. The ones that charged extra for reminders, deposits, and a custom domain. The “professional” templates that looked identical to every other salon three doors down.
The same ethic I'd refused in the chair was alive and well — just dressed up as software now.
So I stepped away from both the chair and the salons to build something better.
I built OYRB.
A booking platform built for every specialty.
OYRB is designed for beauty, wellness, and self-care professionals across every specialty — hair, nails, lashes, brows, skin, makeup, body sculpting, massage, barbering, and full-service studios serving every client in between.
A beautifully branded site, in under ten minutes.
Publish a booking site that actually looks like your work — not a stock template three salons down the block.
270 templates. 6 layouts. 45 themes.
Professionally designed for how beauty pros present their craft. Built to be customized — made to be yours.
Deposits, reminders, payments — all built in.
SMS reminders, deposits, and Stripe payments. No third-party bolt-ons. No surprise fees.
A dashboard that feels calm, not chaotic.
Run your whole business — bookings, revenue, clients, waitlist, site — from one quietly considered screen.
Start free, or pay one flat monthly fee. You keep 100% of your bookings, tips, and payments. No platform cuts from us.
No surprises.
Your
Reality
“I built this because the beauty industry should own the tools it uses — not rent them from companies that don't know a retwist from a gel overlay.”
I'm Halania Dixon (you may know me as Alania Renee on social media), founder and developer of OYRB (Own Your Brand), a booking and website platform built for beauty, wellness, and self-care professionals. I spent twelve years as a nail artist and salon owner in Georgia before stepping away to build the platform our industry deserved.
I built it because I believe every beauty pro deserves software that respects the craft as much as the craft respects the client. Because I lived both sides — the chair and the business — and I watched too many talented friends and salon owners give hundreds of dollars a month to apps that took more than they gave back.
And if you've been reading this thinking “I want this for myself, but I don't know if I'm ready” — I need you to hear something. You are not behind. You are exactly on time.
Every founder I admire was once where you are now. Every booked-out beauty pro started with one client. The difference between the ones who make it and the ones who don't isn't talent — it's consistency, and the willingness to keep going on the days that feel heavy.
I built OYRB for the day you're ready. Whether that's today, next month, or after you've been thinking about it for a year. The tools will be here when you are.
If you ever need anything — setup help, a feature request, or just to say hi — you can reach me directly. This is still a small operation and I read every message.
Thank you for being here.
If you're booking a service with a pro on OYRB — welcome.
The experience is meant to feel as elevated as the service you're paying for. Browse, pick your time, pay your deposit, and show up. Clean, fast, mobile-first, built for real life.
Every OYRB site is run by an independent beauty or self-care professional who owns their brand, their pricing, their policies, and their time. When you book, you're supporting their business directly.